Marketplace manager: who is it and how to become one
Marketplace manager is a modern profession in demand. Over the next few years, the need for specialists to ensure the life of the store will be felt more and more acutely. The sale of goods through the Internet market is increasing every year. As a result, competition is growing. People who know how to competently promote a brand or an individual product are worth their weight in gold. Hence the high salary that store owners are willing to pay talented salespeople. Because a good marketplace manager is a jack of all trades. He must have a lot of knowledge and skills, and preferably a lot of experience.
What a marketplace manager should be able to do
A marketplace manager must have a huge amount of skills. Be able to work in 1C, "My Warehouse", SAP and other programs for enterprise automation. Knowledge of English will allow you to work not only with Russian-speaking, but also with foreign platforms.
Marketplace managers become different. Someone comes from related professions, such as, for example, SEO specialist, marketer, accountant. Someone masters from scratch on their own. Some are taking special courses. Many try. There are, as in any profession, only people who are truly in love with their work.
Table of Content
How to Become a Marketplace Manager - 10 Simple Tips
- 1. Unlearn courses
- 2. Learn useful information
- 3. Get to know people in your profession
- 4. Keep an eye on the competition
- 5. Prepare a portfolio
- 6. Follow your goals
- 7. Don't have high expectations
- 8. Start with a specialist assistant
- 9. Prepare to multitask
- 10. Learn to analyze
1. Unlearn courses
Teaching a profession or special courses allows you to master the necessary skills in a fairly short time, with the help of teachers to outline a plan for further actions. That is, to get a clear understanding of where and how to start.
Experts recommend choosing courses with a lot of positive reviews about them. It is desirable that there is feedback from teachers. Asking a question and getting an answer is worth a lot.
2. Learn useful information
It doesn’t matter if you took courses or decided to learn a profession on your own, collect as much information about it as possible. Make use of materials stored in the public domain on the Internet.
3. Get to know people in your profession
There are a huge number of chats and forums on the Internet and social networks where you can accidentally meet experienced managers and get a lot of useful advice in the process of communication. It is not necessary to spend all your free time chatting in thematic chats.
4. Keep an eye on the competition
Select the item you are planning to sell. Study it carefully on marketplaces.
Try to see the promotional techniques that your potential competitors are using. Visit marketplaces more often. Practice mindfulness.
5. Prepare a portfolio
The brighter you declare yourself to the prospective employer, the higher the likelihood that you will be chosen among all the candidates. Don't be afraid to talk about your qualities and talents.
6. Follow your goals
Decide for yourself what you want to get out of this job. What kind of income do you need, are you ready to develop, how much time will you spend on work?
Do not forget that in this profession, almost the main component of success is constant learning. Mechanisms that make a profit today will stop working tomorrow. You need to look for something else, which means mastering new skills.
7. Don't have high expectations
Don't expect instant success and a high salary. The probability of such a start is extremely small, although it exists.
It is better to tune in to a slow but steady mastery of the profession and the same slow growth of income from it. Experience plays a huge role.
8. Start with a specialist assistant
A rare employer agrees to hire a specialist without experience. Most strive to get the best in their field, and that's okay. After all, sales, and hence the income of the store owner, depend most of all on the marketplace manager.
If you have a clear strategy, and according to preliminary estimates, it can "shoot", go for it. If there is no and no experience, try to get into the position of "specialist's assistant" or "specialist's assistant". Such vacancies often flash on various job search portals.
9. Prepare to multitask
Accept at once that you will have to act in rather difficult conditions. The marketplace manager solves a huge number of tasks at the same time and keeps the same number of business processes under control, even if he has assistants.
10. Learn to analyze
The position of a marketplace manager involves working with huge amounts of information. All of it you will have to constantly analyze.
Based on the results of the analysis, you will build a sales strategy. An error in the analysis can lead to the choice of the wrong strategy, which will inevitably drag sales down.
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